You’ve likely seen it on your own feed: Instagram ads promising $10,000 per month. Or people who constantly talk about themselves on LinkedIn. Or the archetypical influencer. These are all examples of self-promotion by marketing, and although they can be annoying they can be effective when done properly.
Self-promotion is crucial because it raises awareness about your talents and capabilities, which can attract opportunities that will help you grow in your career or i was reading this even switch your career. You can also share your accomplishments with others who may be able to help in the future. You run the risk of being overlooked and squandering opportunities in the absence of it.
It isn’t easy to master self-promotion, as it is difficult to discern when it’s not enough or if you’re being perceived as a bragging braggart. Numerous studies have proven that braggadocio makes others feel envious and annoyed and can cause negative reviews for your performance.
Constructive self promotion however, is about showing others your unique value offering. It is focused on showing others how you can excel and the reasons you excel at it and how your expertise will solve their issues. This can be a daunting task for many, especially those who struggle with impostor’s syndrome or aren’t comfortable sharing their achievements. However, gaining proficiency in the art of self-promotion can bring more opportunities and a more long-lasting career in the workplace.